Broadcast journalism is the field of news and journals which are “broadcast”, that is, published by electrical methods instead of the older methods, such as printed newspapers and posters. Broadcast methods include radio (via air, cable, and Internet), television (via air, cable, and Internet) and the World Wide Web. Such media disperse pictures (static and moving), visual text and sounds.
Scripts for broadcast tend to be written differently from text to be read by the public. For instance, the former is generally less complex and more conversational. Radio and television are designed to be seen and heard sooner and more often than a daily or weekly newspaper.
Television (TV) news is considered by many to be the most influential medium for journalism. For most of the American public, local news and national TV newscasts are the primary news sources. Not only the numbers of audience viewers, but the effect on each viewer is considered more persuasive (“The medium is the message”). Television is dominated by attractive visuals (including beauty, action, and shock), with short soundbites and fast “cuts” (changes of camera angle). Television viewing numbers have become fragmented, with the introduction of cable news channels, such as Cable News Network (CNN), Fox News Channel and MSNBC.